7 top tips on how to use social media marketing to attract more bridal clients to your hair salons…
Planning a wedding is one of the most exciting times in a bride’s life. And what better way to make her feel special than with picture-perfect hair? As a hairstylist, you have the skills and creativity to turn any bride into a vision of beauty on her big day
how do you go about attracting more brides to your services?
This is where social media marketing comes into its own… With billions of users worldwide, it provides an endless pool of potential clients waiting for your unique talent.
As a wedding hairstylist, it’s important to be where your potential clients are spending their time. And these days, that means being active on social media, at the right times for the right people. There are a number of ways you can use social media
marketing to attract more brides into your hair salons and here we highlight a few of the most effective:
1. Use relevant hashtags.
When you are marketing your business on social media be sure to include relevant hashtags so that brides searching for the best hair salons can find you easily. Some popular hashtags to use include #weddinghair, #weddinghairstylist, and #bridalhair. Remember to also include your relevant town/city within some of your hashtags. Spend time looking at hashtags to see which are currently trending and be sure to mix them up and not use the same ones every time.
2. Share before-and-after photos.
When it comes to online marketing for hair salons, great imagery is key, especially when it comes to brides! Brides love seeing before-and-after photos of real weddings, so be sure to share some on your social media accounts. This is a great way to show off your skills and attract new clients. Don’t forget the video snippets too.
3. Offer discounts and promotions.
Social media marketing is a great place to offer discounts and promotions for your salons. This is a great way to entice new clients to give you a try and when they are happy, they will not only refer others to you, but return themselves, time and time again.
4. Share testimonials and reviews.
Nothing builds trust like social proof, so be sure to share any positive testimonials or reviews you’ve received from past clients on your social media accounts.
5. Promote wedding hair trials
Let your potential brides to be know that you are the real deal!! This includes that all your brides have a thorough consultation and of course a wedding hair trial!
6. Be Consistent
Social media marketing takes time and effort and you need to show up regularly! This is hard enough when you are busy running your salons but try to put at least 3 posts out per week as a minimum. Remember to keep it relevant to who you are aiming to attract.
7. Be Engaging
In order to make the most of your hard work when it comes to marketing, keep it fun and encourage engagement with others. Ask questions, get people to share their own images (and use your hashtag), and do not be too salesy! Your marketing platforms are the place you can really let your personality shine through.
Of course, if you have got to the end of reading this and still have no clue or inclination to post, please get in touch. We are here to help and our rates may just surprise you!
