LUSSO Luxury Brands Founders The Story Behind the Brand
LUSSO Luxury Brands Founders The Story Behind the Brand
LUSSO Luxury Brands was created by four people with deep roots in professional hairdressing: Bruno Marc Giamattei, Salv Mule, Lorenzo Colangelo and Phil Collins. Together, they bring experience spanning salon ownership, creative direction, business coaching, brand development and the wider professional hair industry.
Their shared aim is straightforward: to create premium professional tools that reflect what hairdressers genuinely need in their working lives. The first expression of that ambition is the LUSSO professional hairdryer, developed around performance, comfort, modern design and professional credibility.
Rather than beginning with a tool and searching for a story, LUSSO Luxury Brands began with the people who would use it. The brand draws on decades spent behind the chair, leading salons, advising businesses and working with professionals across the industry. That practical perspective informs both the product and the long-term vision for LUSSO Luxury Brands.
Why LUSSO Luxury Brands was created
Professional hairdressers ask a great deal of their tools. A dryer must deliver reliable power and polished results, but it must also remain comfortable through a busy column of clients. Its weight, balance, controls and handling all matter when it is used repeatedly throughout the day.
The founders of LUSSO Luxury Brands understood that reality from different, complementary viewpoints. Their conversations brought together creative expectations, the commercial pressures of salon life, the experience of building teams and businesses, and a clear understanding of how professional products reach the people who depend on them.
The result is a brand built for the professional market rather than simply adapted to it. LUSSO Luxury Brands has a premium identity, but its purpose is practical: to create tools that feel considered, credible and relevant in a modern salon or freelance kit.
Meet the four founders of LUSSO Luxury Brands
Bruno Marc Giamattei
Salon owner, creative director and respected industry figurehead Bruno Marc Giamattei brings a hairdresser’s eye to LUSSO. His career combines creative excellence with the everyday understanding that comes from salon ownership and working behind the chair.
Bruno’s perspective keeps the professional user central to the brand. Performance is not an abstract claim when a tool is being used across a full day of appointments; it must support control, finish and confidence while feeling right in the hand. His contribution helps ensure that LUSSO is judged by the standards of working hairdressers.
Bruno is a member of the British Hairdressing Hall of Fame and has won Southern Hairdresser of the Year three times. Read more about Bruno Marc Giamattei and his career at Marc Antoni.
Salv Mule
Salv Mule, owner of Academy Salons and an award-winning business adviser to the hairdressing industry, brings a strong commercial and operational perspective to LUSSO Luxury Brands.
Salon owners need products that appeal to professionals and make commercial sense. They consider customer expectations, team adoption, training, reliability and the value a new brand can add to the business. Salv’s experience helps connect the product proposition with those real-world decisions, ensuring the brand remains relevant to both individual stylists and salon groups.
Lorenzo Colangelo
Lorenzo Colangelo, Managing Director of Hair Gallery and a business coach for the hairdressing industry, contributes experience in leadership, growth and the development of successful salon businesses.
His viewpoint supports LUSSO’s ambition to become more than a single-product launch. A professional brand needs a clear market position, trusted relationships and a route to sustainable growth. Lorenzo brings an understanding of how salons evaluate opportunities, how teams embrace new products and how a brand can create lasting value within the professional channel.
Phil Collins
Phil Collins, founder of HairUncut and an established industry leader, brings a broad view of the professional hair market and the connections that help new ideas reach salons, educators, distributors and freelance hairdressers.
Through HairUncut, Phil has focused on bringing people, products and opportunities together across the industry. His role in LUSSO Luxury Brands reflects that same outlook: strong products need clear communication, professional trust and the right partnerships if they are to build meaningful momentum.
Four perspectives with one shared purpose
Each founder approaches LUSSO Luxury Brands from a different part of the industry, but their priorities align. They understand that professional credibility cannot be created through appearance alone. It develops when design, performance, commercial thinking and the realities of daily salon work are considered together.
That combination gives LUSSO Luxury Brands a distinctive foundation. Creative expertise helps define what professionals expect from the tool. Salon ownership brings direct insight into daily use. Business coaching adds commercial discipline and a longer-term view. Industry leadership helps the brand form the relationships required to reach the right audience.
For customers and potential distribution partners, the founders’ involvement provides important context. LUSSO Luxury Brands has been developed by people who understand the professional market from the inside and who share a personal commitment to building the brand responsibly.
The LUSSO professional hairdryer
The LUSSO hairdryer introduces the brand through a product used at the heart of professional hairdressing. It combines a lightweight feel with powerful performance and a refined, premium design, with the needs of busy salon and freelance professionals firmly in mind.
Comfort matters because even small reductions in fatigue can make a difference during a demanding day. Power matters because professionals need efficient drying and the control required to create a polished finish. Design matters because a tool should feel considered in the hand and look at home in a contemporary professional environment.
Readers can discover the LUSSO hairdryer in HairUncut’s product introduction or view the LUSSO hairdryer online.
Introducing the new pink LUSSO hairdryer
LUSSO Luxury Brands has just launched a new pink edition of the professional hairdryer. The colour brings a bold new character to the established LUSSO design while retaining the professional focus of the original model.
The pink launch will also support an important purpose. For every pink LUSSO hairdryer sold, £10 will be donated towards breast cancer support. This gives customers and professional partners an opportunity to choose a distinctive new colour while contributing to a cause that affects individuals, families and communities across the country.
Full launch information, availability and details of the breast-cancer beneficiary will be shared through HairUncut and LUSSO channels.
Building the right UK distribution partnerships
As LUSSO Luxury Brands develops its presence in the professional market, the founders are looking to form relationships with established UK distributors who understand salons, stylists and freelance professionals.
The aim is not simply to place another product in a catalogue. LUSSO Luxury Brands is seeking partners who can help introduce the brand with care, build awareness among professional customers and support sustainable growth. The strongest relationships will combine distribution capability with genuine knowledge of the hairdressing market and an appetite to develop a new premium brand.
For distributors, LUSSO Luxury Brands presents an opportunity to engage with a founder-led brand at an early stage. The launch hairdryer establishes a clear professional proposition, while the founders’ collective experience supports a wider and longer-term ambition for LUSSO Luxury Brands.
A brand shaped by the industry it serves
LUSSO Luxury Brands brings together four founders who have spent their careers contributing to professional hairdressing in different ways. Their combined knowledge has created a brand grounded in salon reality, informed by commercial experience and driven by a belief that professional tools should earn the confidence of the people who use them.
The LUSSO hairdryer is the beginning of that story. With the original model, the forthcoming pink edition and new distribution conversations under way, LUSSO Luxury Brands is building a presence designed to grow through product quality, professional relationships and a clear understanding of its market.
Interested in LUSSO Luxury Brands? Explore the LUSSO hairdryer through HairUncut. UK distributors interested in discussing a potential partnership are invited to contact HairUncut for an introductory conversation.
